Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. Most people who are new and have little experience will not get very far for all sorts of reasons, but that does not need to happen with anybody. We will tell you right now that if you try to shave corners off and fail to learn, then you are quite simply setting yourself up for bad news. So before you jump into SEO in a full-fledged way, it's important that you perfect your basics. So with that we will take it from the bottom, first, with some foundation laying.
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You cannot have Flash on your site, or should not, if you want to rank very highly as it is a definite no-no. You will have enough of a challenge getting your site ranked without having Flash, and having it will make it all the more difficult. You may have great content on a page with Flash, and that page content could never be noticed because the search engines cannot get past the Flash. You do what you want in this case, so we just wanted to make you aware of this fact.
You have to build a backlink portfolio to your site, and you want the highest quality backlinks such as authority site links. Pay attention to how you backlink and where they come from because if they are too poor in quality you can get penalized. You should aim for a backlink from an authority site, but as we all know getting the right kind of backlinks for a website is important from the SEO point of view. This is an area in which it will really pay for you to learn much more about.
If you want to boost your efforts with ranking, then focus on your site content and make it good. Valuable content that helps people with accurate information that is well-written is what this is about. You have seen poor content, we all have, and you know what needs to be done in this area to attract people. If you build up a solid base of excellent content, then other sites may want to link to you on their own, but you will get backlinks from good sites much easier. Of course you can do this by yourself or hire it out, and it does not matter other than ensuring it is good.
You can find some methods to rank highly and in shorter periods of time, but usually those are methods that are not long-lasting and ultimately will waste your time. Just avoid those completely because you will have to start over at some point later on. So if you're starting out with SEO, this is your chance to make a difference to your online business. So you have to learn much more about this, and then just take it one step at a time so you do it the right way. Another point is you will find SEO is an ongoing need, but that is just with the off-page factors and not the on-page unless you add a new page, etc.
